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Totems
Totems - Branding Project
2023
Industry: Streetwear & Urban Fashion
Objective
Create a bold and cohesive brand identity that embodies the raw energy of the streets while fostering a strong connection with the artistic community.
Creative Approach
We merged photography, design, and branding to craft a visual language that feels authentic, daring, and deeply rooted in urban culture. Inspired by graffiti, music, and underground movements, the identity blends gritty textures, dynamic typography, and a rebellious color palette.
Key Outcome
A striking and recognizable brand that resonates with creatives and trendsetters, positioning Totems as more than just a streetwear label—it's a movement.

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