Industry: Hospitality / F&B

Objective
Build a brand that seamlessly blends the richness of Hispanic culture with the simplicity and warmth of Midwest living, creating a space that feels like home—a place to pause, connect, and recharge.

Creative Approach
Drawing from deep-rooted traditions and the calm beauty of modern minimalism, we crafted an identity that speaks to the heart. The aesthetic is clean and minimalistic, enriched with earthy Hispanic-inspired accents (terracotta, greens) balanced by soft Midwest neutrals (beiges, blues, grays). Natural textures like wood, stone, and handcrafted patterns reinforce authenticity, while modern sans-serif typography is complemented by hand-drawn script elements for a personal touch. The visual narrative is completed with raw, authentic photography capturing cultural traditions and Midwest landscapes, alongside abstract motifs, Hispanic patterns (tiles, mosaics), and Midwest symbols (fields, prairie grasses).

Key Outcome
A warm, inviting brand identity that embodies tradition and modernity, offering an experience that feels both familiar and refreshing.